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Abstract


Food Channels and Programs as an Instance of Cultural Hybridization in The Process of Globalization
Globalization is shaped by the encounter of different cultures. The unique interactions of global and local results in the process of globalization. Culinary programs on TV channels emerge as a result of and take their inspiration from the cultural hybridization that takes place within the context of globalization. Culinary programs on TV is as old as the television itself. Because nutrition is a basic need for human life food programs also serves as an instrument of popular culture and entertainment. Parallel to the rise of interest in culinary programs in the 1990s and especially 2000s the interest in visual cultural artifacts also increased. Popular culinary programs in certain countries affected change in the content of such programs in others. This change in content happened by cultural interactions and hybridization. International TV channels such as Food Network, 24 Kitchen, local TV channels such as Planet Mutfak, culinary programs of celebrity chefs such as Rachael Jay, and Jamie Oliver, and TV programs of Turkish chefs such as Refika Birgül and Arda Türkmen can be shown as an instance of cultural hybridization. Other instances of such cultural hybridization culinary TV programs include the Turkish version of Come Dine With Me, Yemekteyiz and again the Turkish version of phenomenal Master Chef, Master Chef Türkiye.

Keywords
Television, Globalization, Hybridization, Food Shows, Food Channels



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